Search engine optimization (SEO) is the process of optimizing your online content so it ranks high on a search engine based on searches on certain keywords. When your site has a good foundation that provides a compelling user experience, SEO can help build credibility and trust. In many cases, the very first search engine results page is very likely to be clicked on. Having a spot on the first page can help increase your odds to be seen and help boost site traffic, leading to increased sales. If your brand or business is found in the paid listing, map listing, and the organic listing position by aligning your keyword strategy—the odds of someone clicking on your website increase.

When used with SEO, blogging can be a significant source of traffic and leads. By optimizing your blogs, you can make sure that your posts are seen and read, increasing engagement and driving traffic to your site.